Some By Mi
Some By Mi was founded on an idea that seems simple but few brands execute well: an accessible, effective, and tolerable chemical exfoliation system, even for those who have never used acids before. The result is the AHA BHA PHA 30 Days Miracle line, a three-product protocol that combines three types of complementary chemical exfoliants in formulas designed for acne-prone, impure skin and skin marked by post-pimple spots.
The line's name is not just marketing: AHAs (alpha-hydroxy acids, water-soluble, superficial exfoliation), BHAs (beta-hydroxy acids, oil-soluble, pore cleansing), and PHAs (poly-hydroxy acids, gentle exfoliation for sensitive skin) work at different layers of the skin and complement each other. Using them together, in balanced concentrations, produces an effect that none of the three would achieve alone.
The line went viral in the international K-Beauty community for a practical reason: it visibly works, within the first few weeks, on blackheads, pimples, and post-acne marks. Some By Mi then expanded its range with lines dedicated to even tone (Yuja), anti-aging (Retinol), and radiance (Galactomyces).