Missha

MISSHA has an unusual origin story: in 2000, it started not as a traditional cosmetic brand, but as Beautynet, a Korean online beauty platform. It was one of the very first D2C (direct-to-consumer) Korean brands, years before this model became the norm.

The leap to physical stores came soon after, bringing with it growth that has led MISSHA to have over 32,000 points of sale worldwide and approximately 10 million loyal customers today. It's a large brand, but with a formulation approach that resembles specialized laboratories.

The brand is part of Able C&C Co. Ltd. and in 2018, it renewed its identity with the SIMPLE line, a declaration of essentiality. "Beauty in every moment": beauty is not reserved for special occasions, but is an everyday act of care.

 

 
Missha M Perfect Cover BB Cream SPF 42 PA+++ 50ml - Auryn Skin
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Missha M Perfect Cover BB Cream SPF 42 PA+++ 50ml

€15,21 €17,90

Learn more about Missha

Missha was founded with the goal of making luxury beauty accessible to everyone. The brand focuses on what skin really needs, investing in research into active ingredients like fermented yeasts and marine extracts. This approach has allowed Missha to create products that have become benchmarks for those seeking comprehensive and structured routines that respect skin's integrity over time.

There are two pillars that have made Missha legendary:

  • Time Revolution: A line dedicated to cellular regeneration that uses natural fermentation processes to improve the absorption of active ingredients, making the skin more elastic and uniform.
  • M Perfect Cover BB Cream: Perhaps the most famous BB Cream in the world, capable of offering high coverage combined with hydrating benefits and sun protection, for a natural porcelain skin effect
  • Super Aqua: Advanced hydrating solutions to quench even the most demanding skin.
  • Airy Fit Masks: Lightweight, easy-to-integrate sheet masks into your routine

Missha is the ideal choice for those who:

  • Look for a multi-step routine that offers visible benefits on skin texture.
  • Do you want an all-in-one product for your face base (skincare + makeup)?
  • Enjoy the rich textures and intensive treatments typical of the most refined Asian skincare
    It is a versatile brand that adapts to different age groups, always guaranteeing a high tolerability and safety profile.

BB Creams combine coverage and skincare ingredients, but they don't completely replace a facial routine.

No, the brand includes both skincare and makeup.

Missha products sold on AurynSkin comply with current cosmetic regulations.

For ingredients, instructions for use and compatibility with your skin, always consult the INCI list in the product sheet.