Isntree
Isntree was founded in South Korea as one of the first Korean brands to fully embrace Clean Beauty when the concept was still in its infancy.
The product that established the brand globally is the Hyaluronic Acid Toner. Its fame comes from the use of a 50% aqueous solution of hyaluronic acid (composed of three different molecular weights). This concentration does not indicate the weight of the pure powder but the percentage of pre-formulated hyaluronate solution present in the bottle: a very high proportion that ensures deep and immediate hydration.
The brand's philosophy is encapsulated in the acronym of its name:
- IS: Island (An untouched island).
- N: Nature (Pure ingredients derived from nature)
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TREE: Tree (A tree that grows strong and bears fruit for customers)
The brand stands out for its use of local botanical active ingredients (such as Jeju Green Tea and Gongju Chestnut) combined with advanced molecular technologies.